What it is Lifted vs. coached Lift on day one The ten dimensions Honest by default
The measure

The Beacon Score. The number that explains itself.

One number, 0–100, for how ready your store is to be found and named by AI. But a number you can't act on is just anxiety, so the Beacon Score is built to show its work: ten weighted dimensions, each one a specific, fixable thing. Four move the moment Beacon publishes your pages; the other six come with ranked, plain-English fixes. It's the same visibility a big brand's analytics team would build, handed to a one-person shop for free.

Ten weighted dimensionsRecalculated as you changeFree with your Beacon Score
Your score, and where the lift comes from
start 56 0 100 78 BEACON SCORE +22 from Beacon BEACON-LIFTED · DAY ONE Machine readability Structured data depth Intent coverage Answer-format content TRACKED & COACHED Catalog freshness Citation evidence Earned signals Brand consistency Competitive position Trust & policy clarity
start 56 0 100 78 BEACON SCORE +22 from Beacon BEACON-LIFTED · DAY ONE Machine readability Structured data depth Intent coverage Answer-format content TRACKED & COACHED Catalog freshness Citation evidence Earned signals Brand consistency Competitive position Trust & policy clarity

Swipe the diagram to see all of it →

Ten parts, not one mystery number. The green arc is the lift Beacon gives you on day one; the rest is what it tracks and coaches. Each slice is a real, nameable thing you can watch move.

The idea

A score that explains itself.

Most "visibility scores" hand you a single number with no way to move it. The Beacon Score does the opposite: it breaks AI-readiness into ten weighted dimensions, scores each 0–100, and re-runs as your catalog and the AI engines change. Every point is traceable to a specific, fixable thing, so the score isn't a verdict, it's a to-do list in disguise.

How the number is built, and kept live
Your catalog
+ the shifting AI landscape
Ten weighted dimensions
Each scored 0–100
One Beacon Score
0–100, recalculated
Ranked fixes
What to do next, in order
The score moves as you (and Beacon) improve the underlying pages, never a static grade you're stuck with.
Who moves each dimension

Four lifted for you. Six coached with you.

The split matters, because it's the honest answer to "what do I actually get on day one?" Four dimensions are structural, they're about how your pages are built, so Beacon lifts them directly the moment it publishes. The other six are earned, freshness, reputation, corroboration, so Beacon tracks them and hands you ranked fixes instead of pretending it can fake them.

Four dimensions Beacon lifts · six it coaches
Beacon-lifted · day one
Structural, about how the page is built. Published pages move these immediately.
Machine readabilityStructured data depthIntent coverageAnswer-format content
Tracked & coached
Earned over time. Monitored, scored, and turned into ranked fixes you can work.
Catalog freshnessCitation evidenceEarned signalsBrand consistencyCompetitive positionTrust & policy clarity
We won't claim to move what we can't. Four we build; six we coach, and we're clear about which is which.
Why it mattersThe four structural dimensions are exactly the ones most small shops never get to, they take engineering time nobody has. Beacon does that part for you, so your score starts climbing on day one. See your score →
The Impact Panel

The lift you can see on day one.

When Beacon publishes your pages, the four structural dimensions jump, and the Impact Panel shows the before and after side by side, isolated from everything else. No blending, no taking credit for what you already had. Just the baseline, and the lift Beacon added on top.

Baseline vs. after Beacon publishes, the four lifted dimensions
Machine readability48 → 92  ·  +44
Structured data depth31 → 88  ·  +57
Intent coverage40 → 84  ·  +44
Answer-format content36 → 86  ·  +50
Your baseline Lift Beacon adds
Illustrative of a typical published lift on the four structural dimensions. The Impact Panel keeps your baseline and Beacon's lift visibly separate, so you see precisely what you're paying for.
The full breakdown

The ten dimensions, in plain English.

Here's the whole score, one card each. Green cards are the four Beacon lifts for you; violet cards are the six it tracks and coaches. No jargon you need a background in SEO to parse.

Lifted by Beacon

Machine readability

Can a crawler get through your page fast and cleanly, without clutter or heavy scripts in the way?

Lifted by Beacon

Structured data depth

Are your facts labelled the way machines expect, Product, Offer, and FAQ markup, filled in completely?

Lifted by Beacon

Intent coverage

Do your pages answer the real questions buyers ask, from "what should I get" to "which one is right"?

Lifted by Beacon

Answer-format content

Is your product described in short, factual, citable blocks, the shape an engine can lift into an answer?

Tracked & coached

Catalog freshness

Do your prices, stock, and details stay in sync, so an engine never quotes something that's already changed?

Tracked & coached

Citation evidence

Are engines actually naming you? Beacon watches for real citations and shows where you're already showing up.

Tracked & coached

Earned signals

Do other trustworthy places mention you? A claim backed in two spots beats a bold one made only on your own page.

Tracked & coached

Brand consistency

Do your name, facts, and details match everywhere they appear, so an engine can trust it's all the same you?

Tracked & coached

Competitive position

How you stack up against the shops answering the same buyer questions, and where the gaps are.

Tracked & coached

Trust & policy clarity

Are shipping, returns, and policies stated plainly? Engines lean on clear terms before they'll recommend a buy.

Ten dimensions, four of them handled for you, so a small shop reads to AI like it has a whole team behind it.
The honesty rule

Forecasts are labeled. Facts are facts.

A score is only worth trusting if it never flatters you. Beacon keeps what actually happened and what might happen in separate columns, always. We never blend a projection into a result and call it proof.

Two columns, never merged
Observed

What Beacon recorded

Real citations, crawler activity, and click-throughs measured on your published pages. Your score's foundation is fact.

Modeled

What Beacon projects

Score forecasts and visibility estimates, shown separately and labeled as projections, so you always know which is which.

The Beacon Score you act on is grounded in observed events, projections are welcome, but they never wear a disguise.
The through-line

A score is only useful if a small shop can move it.

That's the whole design goal: ten nameable parts, four of them lifted for you, six with ranked fixes, and a hard line between fact and forecast. It's the analytics a big brand pays a team for, every seller, whatever their size, deserves a place in the AI answers today, and in the agentic marketplace next.

See your Beacon Score, free.

Paste your link and get your score across all ten dimensions, with the ranked fixes to move it, live in minutes, no card.

Start free, no card, and it stays free for shops under 20 products.